The prolonged drought conditions in Texas are forcing many ranchers to evaluate their herds. Jeff Geider, director of the Institute of Ranch Management at TCU, has been focusing on the problem since long before the recent drought. He explains why water management is one of the biggest issues facing agriculture and what it means for Texas consumers.
According to the USDA’s Economic Research Report, the cost of beef is up nearly 20%, putting a considerable strain on family grocery budgets. Jeff Geider, director of TCU’s Institute of Ranch Management, has an extensive background not only in agriculture, but also in marketing and economics. He breaks down the reasons for the soaring cost of beef and predicts when carnivores can expect relief.
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