Sarah Hill, psychology professor, explains that while most industries are affected by economic downturns, the cosmetic industry is not one of them. This phenomenon has been named the "lipstick effect." Hill discusses why people spend more money on a class of non-essential goods when they have less disposable income.

Professor Cathy R. Cox Tells Readers Digest Why Nostalgia Hits Us So Hard
January 29, 2026
Professor Cathy Cox from TCU’s Louise Dilworth Davis College of Science & Engineering recently spoke about why our brains respond so strongly to nostalgia.